HealthCare Recruitment Rx

Content Marketing is a proven way to create awareness for your Employer Brand.

Most healthcare recruiters are already stretched for time, and little of that time is devoted to developing and executing a marketing plan to attract top talent. For many healthcare organizations, the “plan” devolves into a series of spray and pray tactics –Facebook ads, random job postings, resume mining… all done on the fly in the hopes of generating a few quick candidates.

What’s needed instead, is a well thought out content recruitment marketing program.

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Leverage and communicate your key unique strengths in order to compete with large Health Systems.

The acute shortage of nurses and allied health professionals has been well documented in the healthcare industry. While the shortage of experienced professionals is an industry-wide issue, those hardest hit are often the stand alone, community hospitals struggling to compete for top talent with the big health systems.

Community hospitals, are, as the name implies, integral part of the neighborhoods in which they exist – delivering babies, taking care of emergencies and employing people from the surrounding areas.

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Developing a robust talent pipeline addresses your hiring needs for both the present and the future.

A talent pipeline is defined as a ready-made pool of applicants that can be quickly tapped into whenever a resignation, retirement or new position opens up.

However, many organizations do not nurture, grow or invest in their talent community thus creating an endless cycle of dealing with short term emergency hiring needs.

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While in the past, SEO was reserved primarily for consumer marketing, more and more healthcare organizations are implementing it as part of a comprehensive recruitment marketing plan.

In order to understand better how it can work for HR, we sat down with two healthcare marketing experts to get their take on SEO and its best practices for recruitment.

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By using advanced digital marketing techniques traditionally employed in consumer marketing, recruiters can stand a better chance at bringing in more qualified candidates.

The modern recruitment marketing plan must be more like a consumer marketing plan and less like an old school recruitment plan. The reasoning behind this is simple: Today’s most sought after candidates consider new job opportunities and new employers the same way that they might consider buying a car, a home or any other consumer driven purchase.

Include the following elements in your recruitment marketing plan to ensure you’re speaking to your candidate:

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Take a deeper dive in to these sites to enhance your social recruitment marketing.

 Facebook, Twitter, LinkedIn: The mainstays of many healthcare recruitment marketing plans. Certainly it makes sense given Facebook’s 30 million business pages, Twitter’s hundreds of million tweets per day and LinkedIn’s 500 million users. But looking beyond the big three, there are other social media sites that offer the same targeting opportunities with less noise, clutter and competition.

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