Content Marketing is a proven way to create awareness for your Employer Brand.
Most healthcare recruiters are already stretched for time, and little of that time is devoted to developing and executing a marketing plan to attract top talent. For many healthcare organizations, the “plan” devolves into a series of spray and pray tactics –Facebook ads, random job postings, resume mining… all done on the fly in the hopes of generating a few quick candidates.
What’s needed instead, is a well thought out content recruitment marketing program.