When it comes to securing the talent of tomorrow, Instragram is a highly credible, highly utilized social media channel.
Over the past few years, Instagram has become one of the most dominant social networks. Officially launched on April 6, 2010, Instagram had over 1 million users in a month and there are now over 300 million active users worldwide.
According to Sprout Social, a leading social media management and engagement platform for businesses, 53% of those users are between the ages of 18 – 29, which makes Instagram a great platform for reaching the emerging millennial talent pool.
Here are a few ways hospitals and healthcare organizations can effectively utilize Instragram to reach and attract top talent:
1. Show Your People
Some of your healthcare organization’s greatest resources are your current talent. Use Instagram photos and short videos to showcase these people – who they are, what they do, what they are passionate about and why they are important to your organization.
2. Company Events
Posting pictures of Company Events allows followers to learn a little about your company personality and what your healthcare organization stands for. These photos can include events that your company sponsors, charitable fundraisers, volunteer opportunities and company outings.
3. Office Environment
If you’ve got great workspace, then use Instagram as a platform to show it off. You can include unique or unusual rooms or photos of how employees personalized their own space. Show your healthcare organization’s fitness room, break room or other common areas. Sharing these photos gives prospective employees a comfort level and provide compelling reasons to work at your company.
Your company probably offers the traditional perks like 401K matching funds and free medical and dental benefits, but use Instagram to showcase your innovation in this area. Post pictures of your fresh-squeezed juice station, yoga class, or the office dogs. It’s not as much about the stuff as it is showing your employees coming together and enjoying their time in the workplace.
Hashtag events like #ThrowbackThursday or #PizzaFriday as part of your posts. You’ll not only be creating something memorable, but you’ll be giving your employees an opportunity to join in by hash tagging their photos too. Hashtags should also be used to illustrate your healthcare organization’s values and employer brand.
Like Twitter – Instagram is about becoming known, trusted and liked. It’s not a broadcast medium for spamming jobs. Take the time to get to know the people you follow and engage as you would in real life.