Creating an Employer Brand is the key to recruitment advertising success.
One of the great truths about healthcare recruitment is that there is a growing demand for experienced talent and a dwindling supply. Yes, people are living longer and that’s a good thing (for all of us) but that doesn’t mean that it has increased the number of people responsible for taking care of them.
The demand for physicians, not to mention registered nurses, medical administrators and the bevy of other roles that are just as critical for healthcare as the MDs these jobs support, provides recruiters today with a significant set of challenges.
A major key to any healthcare organization’s success is the ability to identify and promote its employer brand. A Healthcare organization’s Employer Brand can be defined as to position one’s organization as an employer of choice within a given marketplace.