Honest and open two-way communication are critical to Employee Retention.

Nearly every healthcare organization has a plan to attract and hire top talent but how many have a program designed to keep their rising stars happy and nurture their growth?

Many healthcare organizations are reluctant to discuss underlying organizational issues let alone address them head on with employees. But that can ultimately be a recipe for disaster. The following are a few ways you can head employee issues off at the pass and keep the staff you’ve worked so hard to obtain in the first place.

[Read more…]

This often overlooked and underutilized marketing tactic can be the difference between finding or missing out on the right candidate.

Marketers all over the world utilize SEO to introduce their products and services to customers, so why don’t healthcare organizations use it to reach and obtain top talent?

Many recruiters often assume they won’t be able to compete with Indeed and the other major players in the search results.  This isn’t always true and it decreases the number of organizations even trying it in the first place because they assume a poor ROI.

[Read more…]

Healthcare Employers need to consistently monitor and nurture their employer brand to win the war for top talent.

In today’s highly competitive labor market, it takes more than wages, benefits or location to consistently attract top talent. The best candidates want to know what the culture is like, what growth opportunities are available and how they’ll be treated as employees. All of these critical elements are commonly communicated through a healthcare organization’s employer brand.

When making a decision on where to apply for a job, 84% of job seekers say reputation of a company as an employer is extremely important. (Glassdoor, Harris Poll, April 2017) [Read more…]

In today’s challenging healthcare labor market, referral programs are still one the best uses of healthcare marketing dollars to get high quality employees with a positive ROI.

There’s no doubt that a successful employee referral program can make the difference between achieving organizational hiring objectives and having to pay thousands of dollars in agency fees to plug the talent gaps.

[Read more…]

The key to creating a successful hiring event is proper advance planning and preparation.

It seems like now more than ever, the modern healthcare recruiter needs their hiring events to be successful. Considering the acute shortages in nursing, allied health, and general labor, hospitals and healthcare systems can not commit precious dollars, time and resources to an Open House only to come up empty.

[Read more…]