Use these effective and targeted tools to reach and recruit this critically important population.
The impending shortages of doctors and nurses for healthcare organizations have been well documented in the media and the healthcare industry. However, the shortage of Allied Health Professionals is a less talked about but equally important issue for hospitals, medical groups and healthcare organizations.
According to the Association of Schools of Allied Health Professionals (ASAHP) Allied Health professionals are made up of dental hygienists, diagnostic medical sonographers, dietitians, medical technologists, occupational therapists, physical therapists, radiographers, respiratory therapists, and speech language pathologists. Allied health professionals comprise nearly 60% of the healthcare workforce.
If your healthcare organization is struggling with hiring allied health professionals then you’re not alone. Projections on the U.S. shortage of allied-health professionals range from 1.6 million to 2.5 million by 2020.
Here are a few ways that you can fill the pipeline with top allied health talent:
1. Create relationships with schools
A quick Google search will deliver a comprehensive list of schools, colleges and university’s that offer degree programs in various allied health disciplines. Attend Career Fair days and advertise on the campus website and newsletter. Ensure that student advisors are aware of the benefits and growth opportunities of your healthcare organization.
2. Email marketing
Purchase an opted-in list of allied health professionals in your target market. Email marketing is a highly targeted intrusive tactic that allows for real time, personalized messages to your allied health prospects.
3. Create a specific landing page on your career site
There’s nothing worse than sending a candidate to your career website only to have them discover no relevant content that pertains to their career path. Create a landing page, which talks about your allied health jobs, career growth, organizational culture and company benefits.
4. Video Testimonials
Nothing is more powerful than the positive words of colleagues, particularly so when told through a testimonial video. Use these vignettes on your newly designed allied health landing page, your Facebook page, LinkedIn Careers page to reach and attract allied health professionals.
The most powerful professional network can be one of your most important tools for connecting with allied health professionals. Send Inmail directly to candidates for personal connections and join appropriate allied health groups to drop in helpful employment tips and join in on conversations.
6. Industry Organizations
Just about every one of the job disciplines in allied health has their own local, regional and national association. These groups can easily be targeted through job postings, banners on their websites, email and direct mail marketing. You can also attend their career fairs and advertise in journals to keep your healthcare organization in top of mind awareness for these potential employees.