There is no more powerful tool when recruiting employees to your healthcare organization than the employee testimonial.
When you utilize employee testimonials to promote your healthcare organization you create a unique opportunity to showcase your employer brand and culture to potential new hires via the words of your own employees.
Employee testimonials are effective because job applicants prefer the input of other people (who are similar to them) and it gives your healthcare organization a human persona.
The most important thing to remember when creating employee testimonials is to use real life experiences. For example, rather than an employee saying “there’s great teamwork here,” show the teamwork in action through short stories and illustrations of patient care.
Here are 5 smart ways you can utilize your employee testimonials to promote your healthcare organization:
1. Career site
Your career site should be the hub of all your recruitment marketing activities, so your employee testimonials need a prominent place here. You can add video or images of your employees with their quotes about your company culture, or their specific roles in your organization.
2. YouTube Channel
If you utilize video for your employee testimonials you can create a branded YouTube or Vimeo channel that can provide candidates with a snapshot of what its like to work for your healthcare organization. A great idea is create “day in the life” segments where candidates see real employees talking about their roles and responsibilities.
These vignettes can help you communicate your healthcare employer brand, culture and values to potential new hires.
3. LinkedIn Careers Page
Testimonials in the form of video or photos on your LinkedIn Careers page allows passive and active job seekers to get a feel for your company culture and hear your employees tell, in their own words, their stories of teamwork, empowerment and growth opportunities that exist within your healthcare organization.
4. Facebook Page
According to the video job-posting platform Ongig, candidates spend on average 55 seconds viewing a text-only ad, whereas job seekers spend 5 minutes and 23 seconds watching a video advertisement.
Utilizing video testimonials on your Facebook Careers Page is an excellent way to increase engagement with candidates and getting them to take a longer look at your healthcare employer brand.
You can also serve ads featuring your Employee Testimonials to a targeted Facebook audience.
5. Career Fairs
Employee Testimonial videos help your career fair presence become more eye-catching while reinforcing the benefits of your employer brand. These powerful videos can give job seekers an instant comfort level and a positive view of your healthcare organization.