HealthCare Recruitment Rx

Prescriptions for Recruitment Marketing Success

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5 Job Posting Musts for Healthcare Recruitment

 Your postings should promote your employer brand and give candidates their first opportunity to learn about your healthcare organization.

 A hospital job posting serves an important purpose: Broadcast your open positions to a lot of candidates, across a broad spectrum of industry niche sites, general job boards and professional associations.

However job postings can also be an effective and valuable recruitment marketing tool if crafted the right way. There are opportunities to tell your healthcare organization’s story and get job seekers excited about your opportunities.

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Three problems that could be hurting your Healthcare Employer Brand and how you can fix them

Healthcare Employers need to consistently monitor and nurture their employer brand to win the war for top talent.

In today’s highly competitive labor market, it takes more than wages, benefits or location to consistently attract top talent. The best candidates want to know what the culture is like, what growth opportunities are available and how they’ll be treated as employees. All of these critical elements are commonly communicated through a healthcare organization’s employer brand.

When making a decision on where to apply for a job, 84% of job seekers say reputation of a company as an employer is extremely important. (Glassdoor, Harris Poll, April 2017) [Read more…]

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4 reasons why hospital employee referral programs fail and how to ensure yours is successful.

In today’s challenging healthcare labor market, referral programs are still one the best uses of healthcare marketing dollars to get high quality employees with a positive ROI.

There’s no doubt that a successful employee referral program can make the difference between achieving organizational hiring objectives and having to pay thousands of dollars in agency fees to plug the talent gaps.

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5 Steps to a Successful Open House Event for Healthcare Recruitment

The key to creating a successful hiring event is proper advance planning and preparation.

It seems like now more than ever, the modern healthcare recruiter needs their hiring events to be successful. Considering the acute shortages in nursing, allied health, and general labor, hospitals and healthcare systems can not commit precious dollars, time and resources to an Open House only to come up empty.

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How to use Instagram to build your Healthcare Employer Brand

Instagram & stethoscope

The key to getting a candidate’s attention is to tell them a compelling story about your organization. 

Strategically smart healthcare organizations looking for top talent have figured out that the secret to getting a passive candidate’s attention is to tell a great story about their company – and there’s hardly a better social media channel to do that than Instagram.

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5 Reasons why you need a Content Marketing Plan for Healthcare Recruitment

Creating content allows you to add value, build trust, better engage candidates and showcase your expertise on various subject matters.

Health care staffing is already one of the biggest challenges for talent acquisition professionals, and it will only get worse as the population ages. According to a 2017 survey conducted by The Economist Intelligence Unit  a looming talent shortage is top of mind for more than 90 percent of U.S. hospital executives.

Despite this, many healthcare organizations still use old school interruption methods of talent acquisition. In modern talent acquisition, candidates are interested in a relationship with your brand.

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