Recruitment marketing is moving at the speed of light these days. Talent Acquisition Professionals can stay on top of the latest trends by reading blogs regularly. In order to make this process easier, I’ve compiled a short list of some of the top recruiting blogs out there today. [Read more…]
Healthcare organizations and hospitals can go from being an also-ran to recruiting Super Bowl Champion by following a few simple but important guidelines:
Healthcare organizations large and small are all striving for the top experienced candidates in a very tight and competitive job market. Now more than ever, experienced doctors, nurses, allied health professionals and others have the leverage over hospitals and health systems. There are simply not enough skilled workers to go around.
As baby boomers continue to retire, millennials will continue to make up more and more of the healthcare workforce.
According to a Pew Research Center analysis of U.S. Census Bureau data, in 2016, Millennials surpassed Gen X to be the largest generation currently in the US workforce.
As of 2017 Census data, 56 million Millennials (aged 21 to 36) were working or looking for work. By 2020, Millennials will account for half of the workforce.
The following are tips on how for hospitals and health systems can position themselves to attract and hire this new and emerging talent.
A Step-by-Step Guide to Creating a Media Plan for Healthcare Recruitment
Developing an annual media plan to fill your open positions can help you lower your cost per hire, give you a clear picture of where your recruitment marketing dollars are going and provide a cohesive blueprint to all of your recruiting activities.
As opposed to just reacting to the newest greatest need, a well-thought out media plan allows your healthcare organization to be proactive in its pursuit of top talent to fill their most critical needs.
The New Year kicks off new resolutions, new goals and typically in healthcare, new important hiring initiatives. Be ready to attract top candidates by having a solid plan in place.
Having an annual recruitment marketing and media plan is essential to the success of reaching and attracting potential employees while at the same time building a long term and sustainable employer brand.
This will require a skillful mix of content in many forms, social and digital media and applicant tracking technology. If you have not already done so, now is a good time to review and/or implement the following strategies in your recruitment marketing program:
Content Marketing is a proven way to create awareness for your Employer Brand.
Most healthcare recruiters are already stretched for time, and little of that time is devoted to developing and executing a marketing plan to attract top talent. For many healthcare organizations, the “plan” devolves into a series of spray and pray tactics –Facebook ads, random job postings, resume mining… all done on the fly in the hopes of generating a few quick candidates.
What’s needed instead, is a well thought out content recruitment marketing program.