Developing and communicating your unique brand is the only way to attract top talent.
Ask any Talent Acquisition professional and they’ll tell you that the war for top healthcare talent is in full swing. It’s no longer enough for healthcare systems to simply market their programs and services to consumers. The reality is that these organizations must now market their attributes by applying the same focus and consistency to their employer branding as they apply to their corporate and consumer branding.
As a result, promotion of the talent brand is now front and center as a marketing initiative. There are many factors that have dictated this shift in focus over the past few years including the following: [Read more…]